Founder and Co-CEO of Nivcharot and founder of Meuravot. Married mother of 4. The first born of a large Charedi family, born and raised in Tzfat. Educated at the Beit Yaakov Seminar in memory of Rabbi Wolf in Bnei Brak, married at the age of 19 and worked for several years in Charedi educational and information organizations.
Involved in producing films, advertising, creative business branding and is also modern Judaica artist. She wrote for several years in the Charedi press, all the while concealing her identity as a woman. She also wrote for various digital communication platforms. In 2012, she founded the Charedi women’s protest movement, “No Voice, Not Vote” and called on Charedi women not to vote for parties that deliberately kept women away from their ranks. In 2014, her short film “Akara” was published, dealing with the issue of women and girls in large families and the social pressure to bear children in Charedi society. The film was presented at several film festivals in Israel as well as abroad. Manages closed Charedi discussion groups on Facebook dealing with feminist and taboo issues in the Charedi world. The story of the founding the movement was shared on the Ted in Jerusalem Theater in 2015. She also lectures on various national stages regarding women in Charedi society, Charedi cinema and media and the rising of the new Charedi society.